Hair pigmentation without the dye
Natural melanin-infusing technology
This ingredient incorporates and stabilises melanin to coat the cuticle while also penetrating into the cortex, providing deeper hair colouring and avoiding damaging dye.
Enhanced hair pigmentation is visually obvious. Microscopic analysis confirms the absence of cortex and cuticle damage associated with standard hair dyes.
75%
Of US women use hair dye constituting a $25B hair dye market
Cortex-deep natural hair defence
UV and pollution protection for hair
This potent protectant and antioxidant coats the cuticle and penetrates into the cortex, reducing primary forms of damage being frayed keratinocytes tangles and lipid oxidation.
Microscopic and fluorescence tests will verify ingredient penetration to the cortex. Laboratory metrics are used to confirm reduction in cuticle porosity and improvements in lipid layer integrity.
$1B
Emerging market that is growing at a CAGR of 7-8%
Homeostasis for hair
Natural hair fortifier
This natural ingredient strengthens, thickens and hydrates hair. Strengthening of H-bonds and hydrophobic interactions with keratins aids elasticity and pliability while reducing brittleness.
Laboratory validation of hair strength, thickness and hydration over time confirm a raising of the bar in restoration of hair homeostasis.
$7B
Emerging segment that is expected to grow at a CAGR of 6-7%
Cortex-deep conditioner
Advanced penetrating conditioner
This ingredient penetrates the cortex to address deeper, cumulative damage. It supports the lipid layer, decreases cuticle porosity, and increases hydrophobicity, preventing future damage.
Microscopic and fluorescence tests verify ingredient penetration to the cortex. Laboratory metrics confirm reduction in cuticle porosity and improvements in lipid layer integrity.
$9.5B
Growing at a CAGR of 4.5-5%, reaching around $12 billion by 2028
Natural shine that also repairs
Deep-repair shine serum for lasting radiance
This ingredient smooths damaged keratinocytes in the cuticle while penetrating into the cortex to enhance the lipid membrane and compress frayed keratinocyte tangles.
The extent and duration of improved sheen and shine can be measured and validated as can the penetration and impact down into the hair cortex.
$4B
Market expected to grow at a CAGR of 5-6%, reaching approximately $5.5 billion by 2025.
