The breakthrough is evolution
Skin is too complex for chemistry
Evolution has made the biology of hair and skin very complex, thwarting the delivery of innovative products that give customers what they actually want.
That’s why breakthrough beauty ingredients have been so thin on the ground, and lack rigorous scientific validation, leaving consumers frustrated and unsure of what works.
Harnessing evolution for ground-breaking ingredients
The inability of standard research to unlock the complexities of skin and hair demanded a new approach. Our proprietary technology allows natural selection to discover what works, enabling us to evaluate and understand the combinations of natural ingredients that can give consumers the benefits they desire.
Using proprietary technology, we deliver breakthrough ingredients to the required skin locations, where improvements in health and appearance can be scientifically verified.
